Governing Magazine/March 2002 PUBLISHER'S DESK RENEWAL TIME Wrapped around this issue of the magazine many of you will find a form that we hope will grab you by the collar and scream, "Fill me out!" Please do us a favor. Fill it out. Every year, we need you to take just a minute to renew your free subscription to Governing. That's because the way the Great Circulation Wizard in the Sky makes the rules, every subscriber has to be "requalified" annually, meaning that each one of you has not only to say, yes, you want to keep subscribing but also to answer some fairly simple questions about who you are and what you do. The fastest, most efficient and most painless way to renew your subscription is on the Web. Just go to "http://governing.com/subrenew.htm" and fill out that very simple form. Give us your e-mail address, and we can do all this by e-mail from now on. If you're a Webophobe, fax it back (847-647-5996), or send it by snail mail using the attached form. The Web option is by far the best because it saves both money and time. Using governing.com, you not only can subscribe or requalify but also can change your address or sign up for our e-mail newsletter to keep up daily with what's going on in state and local government around the country. We promise not to share your e-mail address with anyone. And if you renew now, we won't bug you anymore. If you procrastinate, it forces us to keep sending you reminders. But above all, please don't forget to do it. Why do we ask so many questions when you subscribe or renew? Two reasons. First, it enables us to tailor our editorial content to meet your needs and fit your interests. Second, our advertisers need to have an honest appraisal of who is reading the magazine, what you do, what you buy, what you influence, what role you play in running your government. Since we're quite proud of who you are and what you do, we want them to know. So please accommodate us. Advertising accounts for most of our revenue. It keeps us publishing. Another thing: If your copy of Governing floats around the office with a routing list that is as long your sales receipt from the grocery store, please give the form on the back cover to a colleague who has been hoarding the office issue for months so he can get his own subscription. If you don't have a renewal form wrapped around this issue of the magazine, don't feel left out. It just means your subscription has recently been renewed. Thank you. A magazine is as good as its readers. That's one reason why Governing is doing so well. --Peter A. Harkness ---------------------------------------------------------------------- Copyright 2002, Congressional Quarterly, Inc. Reproduction in any form without the written permission of the publisher is prohibited. Governing, City & State and Governing.com are registered trademarks of Congressional Quarterly, Inc. http://governing.com